Prada is an Italian fashion brand. Founded by Mario Prada in 1913 as Fratelli Prada (in Italian: Prada Brothers), the brand underwent a radical transformation with the arrival of Miuccia Prada, the founder's granddaughter, in 1978. Prada S.p.A. specializes in clothing, makeup, eyewear, perfumes, handbags, shoes, and home decor.